Inner Valor is in the business of providing peace-of-mind with investing and security consulting. Unfortunately their website wasn’t doing a good job of conveying this message. They turned to us for a complete overhaul.
Inner Valor’s business is multi-dimensional, dynamic and involves complex processes and strategies. It was important for us to completely understand their business, clients and services before diving in. We accomplished this by interviewing Inner Valor management, researching their industry and clientele. Then we rolled up our sleeves, creating a website that simply but effectively puts Inner Valor’s proposition at the forefront, structured to engage each of their target client types. We tore the site down to studs: adding new navigation, copy, imagery and calls-to-action.
Further, Inner Valor now has an easy-to-manage WordPress backend for content updates and managing incoming leads. The outcome is a site Inner Valor is proud to go to market with.